The Social Philanthropist
10% PLANNED, 90% EMERGENT
Ever since his grandfather passed away from cancer, he and his family donate every year to the American Cancer Society. He also donates every month to an nonprofit founded by his friend in his native Baltimore. About 10% of his donations go to these causes.
Most of his donation capital he keeps aside for when friends and family email him with requests. He’s got a ton of college buddies who are always running races or shaving their beard for charity, and about a million cousins with causes they care about. Not to mention Facebook friends.
At the end of the year, he checks out all the organizations he’s given to a result of his connections. He feels good about supporting the causes his friends care about and the diversity of his philanthropy.